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Eureka Country Resort

Published
May 5,2025
Category
Web Design/ Digital Branding
client
Eureka Resort

01. Overview and How We Met

Eureka Country Resort is a all inclusive retreat centre in Kiserian off Magadi Road featuring amenities such as a hotel accommodation (with bed and breakfast), restaurant,bar and events garden ideal for both corporate and social events. 

In my previous business assignment working as a Marketing Director in the food space, our paths crossed with Mr Dickson Sechelle (who was referred to me by a mutual friend and client who happened to be his cousin). I was doing research on how technology can impact the food logistics industry , and through the engagement with Dickson, our business ethos seemed to align, that was back in 2023. 

Fast forward to this chilly Monday morning in May of 2023, after my morning ritual and a coffee ,I decided to “cold call”  and tell him that I had launched a tech driven solution  that could improve the sales , brand worth and operational agility of his resort. He was so receptive of the idea (being a person who doesn’t fear new ideas), that he asked me to go straight to the facility and engage the OPs manager on an action plan. Believe me not by the late afternoon of that Monday i was seated with Francis (the OPs Manager) discussing the implementable digital strategy for the resort.

 

“Google Only Loves You When Everybody Else Does.”
–SEO Mantra

02. Quick Client Brief and Audit

A digital audit revealed the following.

  • There was inconsistency in digital branding
  • Key social assets were not setup eg Instagram,X,Tiktok,website,
  • The existing assets like facebook pages and google my business  were not in their control (probably taken over by ex-stuff)
  • They lacked a content bank for their digital content like videos and artworks that were necessary for marketing.

03. Implementing Our Solution

 

With this, our work as an agency was cut out, and this is how we implemented it .

  • BRAND IDENTITY: We created key brand identity assets that included a colour scheme,logo, brand tone,icons,marketing copies and administrative utilities like invoices,receipt books,letterheads and leave out notes. We also set up professional (domain based) email addresses for management and key staff as part of the streamlined communications policy.
  • CONTENT CREATION :Our content strategyist developed a plan and calendar that would help us have compelling, engaging and persuasive content great enough to back up our digital marketing strategy. It then meant getting footages and going back to our editing room in the office after which we came up with different forms of content including including but not limited to 
  • Videos
  • Photos
  • Still graphics
  • Motion graphics
  • WEBSITE DEVELOPMENT: Time for our tech nerd to run the show.After a great and in-depth analysis we developed a web app for Eureka Resort that would not only display the services but also handle transactions like hotel room bookings,reservations and payments. The website was also developed observing sophisticated design,integrated marketing and blogging and also observed based practice for Search Engine Optimization.This element went faster because we already had the content and branding concepts.
  • SOCIAL MEDIA MANAGEMENT:With the website , brand identity and content in place, we slid direct into setting up the social media accounts . We did Facebook, Instragram,X and Tiktok and dived into the actual engagements with customers and the audience.
  • SEO:After a clean job on the onsite SEO,we branched to other seo forms such as guest writing on other sites, blogging on the Eureka Resort site and setting up Google My Business for local SEO.Resort through our tried ,tasted and trusted digital strategies.
  • ANALYTICS :The end of this part was definitely to set up analytical tools to help check on the progress as well as give actionable insights to help us adjust our campaigns accordingly.We always have a monthly sit down with the management to analys the effectiveness of our campaign and they are very happy so far. I look forward to leading Lumina to bring even greater results to Eureka Country Resort through our tried ,tasted and trusted digital strategies.